Subverting outdoor media
The ominous nature of outdoor advertising (to make us fall for its overpowering dominance) worked to create the shift in the effect of the imagery. Context being vital; the public reactions were entirely subject to their perceived understanding of the imagery, and from where it spawned, as well as their own prior conditioning. Being ambiguous in nature, the imagery was read entirely subjectively by each individual.

#WAXCHICK Billboards went up across 48 Sheet and 6 Sheet posters. 
When projected across a billboard or high-profile outdoor campaign, these images take on a new role.

The provocative works question perceptions in regards to the boundaries women can push in external and public space, and the passivity they exhibit in most outdoor advertising and fine art.

Sexualised? Exposing? Bold? Portraying a sense of masculine fetish?

Vasilisa Forbes 2018