Waxchick places provocative and often controversial self-portraits across outdoor public billboards in the hope of two things; initially subversive works which raise questions and query societal representation of women, and provocative works which raise questions in regards to the boundaries women can push in external and public space.

It equally plays upon how women can use their bodies in the public sphere and why there is a limitation placed upon their freedom of expression.

#WAXCHICK Billboards went up across 48 Sheet and 6 Sheet posters. 
When projected across a billboard or high-profile outdoor campaign, these images take on a new role.

The ominous nature of outdoor advertising (to make us fall for its overpowering dominance) worked to create the shift in the effect of the imagery. Context being vital; the public reactions were entirely subject to their perceived understanding of the imagery, and from where it spawned, as well as their own prior conditioning. Being ambiguous in nature, the imagery was read entirely subjectively by each individual.

Sexualised? Exposing? Bold? Portraying a sense of masculine fetish?

Vasilisa Forbes 2018